Metrics like bounce rate can provide immense insight into your search. Here are seven steps to take if your bounce rates are suffering and you want to see them as low as possible. While the definition of what makes a good bounce rate varies by industry, it's always a good idea to improve bounce rates whenever possible. 025 x 100 = 2. Sample Keyword #4. As such, the AMO dimensions can be used to break down both the AMO metrics provided by this integration as well as any data captured downstream by the visitor (visits, visitors, page views, bounce rate, orders, revenue, custom events, etc). For these sites we recommend tracking your scroll down "anchor links" as well as any link or button that leads to a dedicated page on a traditional website. Bounce Rate: the percentage of single-engagement sessions (entrances) Exit Rate: the percentage of exits on a page (pageviews) Hence, a bounce occurs whenever a person enters the page and then exits without visiting another page on the website or interacting with any of the page’s contents (e. Experts recommend that the bounce rate for e-commerce websites be below 45% on average to be considered good. 7%. There are hundreds (I kid you not) of clickstream tools, I recommend you keep your life on the straight and narrow and pick one, just one (!), of these three tools: ~ Yahoo! Web Analytics. A soft bounce is a temporary failure in the deliverability of an email, and you might be able to send an email to the same email address at a later date. The more emails you send, the more likely you are to encounter delivery problems known as bounces. 30% – 55% for lead generation websites. It’s okay if the above sounded all Greek to you. 1. The bounce rate describes the number of visitors to a web page that leave after only visiting one page (landing page). This will help to reduce the bounce rate on content pages and increase conversions from product and services pages. To calculate your bounce rate, you divide the number of single-page sessions by the total number of sessions on your. I wish Sitecatalyst could have provided the bounce rate metric right out of the box but no worries… here is how you can do it easily. A bounce rate. Here are the dimensions and metrics you can use related to Marketing Channels: This is the recommended. An organization spends $100,000 to drive traffic to a specific landing page (e. Here’s Google’s technical definition: Bounce Rate is the percentage of single-page sessions (i. As I just described, my goal when looking at Bounce Rates is to be able to tell my peers how visitors are bouncing off key pages based upon both the page and the segment. 1 Answer. You can track their user journey and path through your site so you can see what they’re interested in and when they left. 56% of people unsubscribe from emails due to content that’s no. ~ Piwik. ”Set the Adjusted Bounce Rate in Seconds and Save. There are three ways to look at it: Page level Bounce Rate: Total number of bounces on a page (in a particular date range) divided by the total number of entrances (first pageview hit) on the page. According to Clicktale, blogs tend to have bounce rates of 70-90%, content sites about 40-60%, and service sites only 10-30%. The average email bounce rate for MailerLite. In Adobe Analytics, the Marketing Channels dimensions and metrics in Workspace are one of the tools that can help you track the influence of different channels on your orders, revenue, etc. This aims to make visitors know what steps to take if they feel interested in the content provided. Analytics platforms, including Google Analytics, need two clicks to accurately determine Time on Page – and entrance click and an exit click. The bounce rate you see in Google Analytics pays no attention to the amount of time a visitor spends on your. Share of NOI: Number of non-organic installs in a defined time frame / total number of installs in the same period. Engagement rates are metrics that track how actively involved with your content your audience is. In other words, it represents the percentage of visitors who “bounce” off the website. Note that this might be the first page, but the user might have begun visiting other pages. OptinMonster’s gamified campaigns are a great way to recapture wandering attention. Pages with extremely high bounce rates won’t rank as highly as those with lower bounce rates. Research. All too often, I read amazing blog articles that expertly explore the problem at hand, give valuable insights, and offer helpful solutions. sessions in which the person left your site from the entrance page without interacting with the page). Learn More. sessions in which the person left your site from the entrance page without interacting with the page). 2023 Multichannel Marketing Survey. CTR (Click though rate) – It is the number of Clicks generated per impression of a banner ad. Correct answer by. Bounce rate: Explained. Soft bounce vs. Use double opt-in. Sie ist nützlich, um das User Engagement zu bewerten. The Google Analytics help center defines bounce rate as “the percentage of single-page sessions (i. Why it’s an important metric: It's critical to keep track of emails that "bounced" — and why — so you can avoid bounces in the future. Calculated and advanced calculated (or derived) metrics are custom metrics that you can create from existing metrics. e. 56% to 70% is above average but may not be a cause for concern depending on the website. The AMO ID is connected to a visitor’s profile when a visitor land on the site from a paid search ad. I just searched and noticed that Bounce Rate = Bounces divided by Entries. 00% Bounce Rate - 100. Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. It can be sum up in: It’s the average number of bounces across all of your pages divided by the. Definition of Bounce Rate in GA4. They view one page then exit, which equates to a session length of zero seconds. Definition: The percentage of total emails sent that could not be delivered to the recipient’s inbox, known as a “bounce” How to Use: Use this metric to uncover potential problems with. - Rationalizing positioning & decisions based on Market Studies. If you have a high bounce rate and a high average time on page, then the user was interested in your content but only wanted to look at the one page. 10. Not intuitive. Why is the bounce rate important? A high bounce rate can. 1. Now that you know what your bounce rate targets, let's look at how you can improve the bounce rates for your landing pages. According to Google, bounce rate is not a ranking factor. Bounce Rate Bounce rate is the percentage of sessions that last less than ten seconds, do not include a conversion, and/or only include one page view. 65% – 90% for. 1. The bounce rate is the percentage of sessions that were not engaged. The Page views metric shows the number of times a given dimension item (dimension value) was defined or persisted (i. Tv = Total single-page visits. But Bounce. The real definition – the one harder to explain to the layperson – is the percentage of visitors to your site that only have one single interaction with the site,. Navigation should be easy and effortless for visitors. Bounce rate, as it's calculated in Universal Analytics, is a reasonable measure of site engagement, but it. The main goal of looking at bounce rates is to determine whether your site (and specific pages on your site) is meeting the needs of visitors. one workaround is if you have a 'previous page' evar or prop that is blank on the first page of he visit and then gets set in the same server call as the pagename you want the 'bounce rate' on. Another study by Custommedialabs divided average bounce rates by types of websites: 20% – 45% for e-commerce and retail websites. You’ll need to customize the specific report you want to see it in. Synonyms rate rate charge fee rent fine fare toll rental These are all words for an amount of money that is charged or paid for something. Good bounce rates range between 26 and 70 percent, depending on the. GA4 Automigration – What you NEED to know February 28, 2023. 30% – 55% for lead generation websites. Things like your business type, industry, country, and the types of devices your visitors are using all influence what a good average bounce rate would be for your site. The bounce rate is the percentage of sessions that were not engaged. . Bounce rate refers to the percentage of users who land on a page and then leave without taking any action. experience 10-30%. To do this, firstly, we should create segment on Omniture. Definition: The percentage of your total emails sent that could not be delivered to the recipient's inbox. Eindhoven University of Technology. A bounce rate that is mistakenly reported might be caused by duplicate code, improperly integrated. Engagement rate is the inverse of bounce rate, it’s the percentage of users that do one of these things in their session: Spend over 10 seconds on the site. Bounce Rate is understood as the percentage of visitors who visit a landing page on your site and leave it without performing any action like filling a form, clicking on a link, browsing, or purchasing a product. Bounce rate is a type of web analytics that measures the behavior of visitors to a website or page within the website. However, it is important to note that a lower Bounce Rate is not always better, as it could indicate that visitors are not finding what they are looking for. Bounce Rates. Recently out on Twitter, someone had asked how you can calculate Bounce Rate for various Traffic Sources. Let’s make this more concrete with examples. To view bounce rate in GA4 reports: From the left menu, select Reports . 68%. Internal linking your content together is not only great for SEO, but it’s also one of the best ways to reduce bounce rate while increasing pageviews. The definition of “bounce rate,” according to Google, is as follows: Bounce Rate meaning is the percentage of single-page sessions (i. For mobile devices specifically, it’s 51% (remember that results also vary depending on the device). 4. Your homepage’s bounce rate would be 50%. In its most basic sense, a bounce rate represents the percentage of visitors who enter the site and then leave, as opposed to staying on the site and interacting with it in a meaningful way (more on site interaction and bounce rate later in the guide). High bounce rates kill leads, sales, and customer engagement. In the above example, the visitor looked at the “About” page. Bounce rate = (Total number of visitors who leave after viewing only one page / Total number of visitors) x 100%. For example: Trait rule will should that bounce rate is higher than %80. It’s calculated by dividing the number of single-page sessions by total sessions. A visitor "bounces" away and leaves your site after only viewing a single page. Mailchimp bounce reports. e. Segments in Omniture work much like they do in Google Analytics, and Omniture has now gained the ability to apply multiple segments. A critical difference between bounce rates and exit. However, if bounce rate is high and average time on page is low, then there is a problem because Google factors in time on page for rankings. Email Bounce Rate is the percentage of emails sent which weren’t delivered. Source. Though the delivery of your current message was unsuccessful, you may be able to deliver another email to that address at a later date. When looking at a single page in Google Analytics, the bounce rate is referring the number of times visitors have entered and left on that same page without taking further action, such as going to another page or filling out a form. It’s a great metric to measure user engagement, but only if you know how to use it. Campaign NameYou want to see your audience clicking on your shop items so that conversion — buying the items — can happen. 1. Jay also reminds us that if something seems too good to be true, it probably is. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. 68%. Definition of bounce rate vs. Non-Customer) and 2) Campaign. R b = T v / T e. If your website has a high bounce rate, you shouldn't panic – it doesn't mean your marketing campaign has failed. Rather than they came, they puked, they left (my definition of bounce rate). For example: Trait rule will should that bounce rate is higher than %80. Before we go any further, it’s worth pointing out the differences between bounce rate and actual bounce rate, since dwell time is closely related to bounce rate. Bounce Rate của website = Tổng lượt thoát (bounce) trong khoảng thời gian nhất định/Tổng số lần truy cập (entrance) trong cùng một khoảng thời gian đó. As such, the AMO dimensions can be used to break down both the AMO metrics provided by this integration as well as any data captured downstream by the visitor (visits, visitors, page views, bounce rate, orders, revenue, custom events, etc). Blogs and dictionaries, on the other hand, can expect typical bounce rates ranging from 65 to 90 percent. 56% to 70% is higher than average but may not be cause for alarm depending on the website. Bounce rate in GA4 measures the percentage of sessions that weren’t engaged sessions. Google is the market leader in web analytics and the fact that Google Analytics is free to use makes it especially appealing to small businesses. #Shoppers #Users buying #Orders Rates, eg. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as wCalculate the total number of emails sent over the selected time period, including both successful deliveries and bounced emails. A high email bounce rate can damage the reputation of your email sending account. For you to determine what works for you, you need to know what you want people to get from your site. According to a study by Wolfgang Digital, the average bounce rate for ecommerce websites is around 45. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. T v = Total number of visitors who viewed only one page. e. Creating segment isnt helping me to get correct bounce rate I am looking for. In my previous post, I highlighted two segments that I commonly use: 1) Visitor Type (i. Bounce Rate. Bounce rate is the percentage of visitors that take no further action after landing on a website, like clicking through to another page, leaving a comment, or adding an item to their cart. Most software that you use tells you the bounce rate directly, but you can also calculate it using the following formula: Bounce rate = Number of bounced users / Total number of users. The average bounce rate for websites can vary widely depending on the industry and the type of website. They came, they saw. 8% which is ridiculously low (our main site's bounce rate is approx. When a person visits your site and then exits the page without clicking on the menu, product, blog post or any other link on the page, then that is considered a bounce. T v = Number of visitors viewing only one page. According to Google Analytics, bounce rate measures the. Working on the best ways to reach our Ecommerce KPIs by: - Analyzing features performance: Define KPI, adapt evolution strategy and give key learnings for program management. Definition 1. Bounce Rate. Sie ist nützlich, um das User Engagement zu bewerten. where, Rb = Bounce Rate. Generally, display advertising is sold by CMP (see above), you can easily convert the. The average bounce rate is around 53%. In GA4, bounce rate is typically not included in default reports. As defined by Google, a bounce in Google Analytics is “a single-page session”. Yahoo! and Google provide world class web analytics tools for free. At a glance. A domain that doesn't exist causes incoming emails to bounce. The bounce rate is defined as the percentage of site visitors that lands on a page and only looks at said page before leaving—or bouncing from—your site immediately without interacting with it. The definition of a “good” bounce rate based on page type and traffic source is also subjective. Select the start and end dates for the period you want to see the bounce rate for. 60% – 90% for landing pages. Thus, the definition of bounce rate changed from single page view visits to visitors that don’t interact with the page by scrolling at least 150 pixels. The percentage of people who arrive on your website or landing page and leave without viewing any additional pages. By the very definition of a single-page website there is no "next page," which means these sites will always have a 100% bounce rate unless additional interactions are tracked. 3. Oli Gardner explains why conversion marketers need to understand their bounce rate. Webtrends Analytics is aimed at larger companies looking to get insights into their SharePoint site web traffic. See Calculated metrics in the Components user guide. Công thức tính tỷ lệ Bounce Rate của 1 trang web. Engaged consumers interact with brands through “likes” comments and social sharing. Bounce rate: the number of emails that don’t get delivered; List growth rate & unsubscribe rate: the rate at which your email list is growing or shrinking;. See also engaged sessions. The email bounce rate is the percentage of email addresses in a mailing list that did not receive promotional messages because the recipients’ mail servers returned them. Bounce rate in terms of website traffic lets you know about the visitors who arrive on your website and leave without initiating any other action or event, like visiting a second page. Page Views. UTM parameters are simply tags that you add to a URL in order to track your campaigns and improve marketing data quality. The ideal rate ranges from 26% to 40%. Exit Rate. Here are some benchmark bounce rate averages for the most common kinds of websites and website page types: 20% – 45% for eCommerce and retail websites. Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Making text easier to read is a matter of:The hypothesis should have a user verbiage and not a feature verbiage. 53% of mobile users leave websites after 3 seconds. Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase. A high bounce rate is generally a sign that something is wrong with the site, such as slow loading times, confusing navigation, or irrelevant content. It can reduce website bounce rates. 2. However, it’s important to note that these figures vary by page type, with blog posts having a higher bounce rate of. 2 Answers. For example, say you are looking at your Organic Traffic and sort by search engine. The bounce rate on Squarespace is the percentage of people who leave the site after viewing only one page. Content Sites – 40% to 60%. - Defining a strategic project roadmap based on a long term strategy. Now that we understand how the bounce rate is calculated in Google Analytics 4, you may. Your bounce rate is calculated by taking the number of one-page visits to your site and dividing it by the total page entries or sessions. In other words, Bounce rate is the inverse of Engagement rate. If you only have a. Compare this hit with the timestamp of the next hit in the visit. Research. It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. The more engaged a user is, the more likely they are to return to the site or use your application. So as a result, Discover may have lower number of Single Page visits than SiteCatalyst and hence lower bounce rate for a single page. To give you an idea, below are the benchmarks for good bounce rates by industry: Retail Sites – 20% to 40%. Bounce rate. Among these metrics, one that holds particular significance is “Bounce Rate. In Universal Analytics, given its definition, bounce rate also has a secondary purpose. ” Bounce Rate is a key indicator of user engagement and website performance, providing invaluable insights into how effectively a website engages visitors. 3. A bounce is when a visitor goes to a single page on your website and “bounces” away, which means they don’t go to another page on your website. Ontology-based data access (OBDA) (Calvanese et al. Visitors have found the information that they were looking for. Bounce Rate vs. As per definition, Bounce rate is the percentage of all visitors who opens your website and leave your site without navigating other pages in the same website. Since Bounce Rate can legitimately be defined using either Single Access. An entry page with a low bounce rate. The visitor. It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Now that we understand how the bounce rate is calculated in Google Analytics 4, you may wonder what the. Next, let’s take a look at what’s the difference between hard bounces and soft bounces. As a general guideline, here are some bounce rate benchmarks by industry ( provided by Custom Media Labs ): E-commerce & retail: 20-45%. According to Google Analytics documentation: “Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a. Landing anything under 20% is often rare, so you might want to double-check certain things if that’s what your data is saying. However, it is important to note that bounce rates can differ significantly between different industries and individual websites. In simplest terms a single bounce is a single-page visit – your user arrives on the landing page and leaves from the same page without seeing any other pages and GA counts 1 bounce. They allow you as marketers, product managers and analysts to ask questions of the data without having to change your. You are paying 30 or 60 (or whatever) cents per click, getting that traffic to come and stay on your site (give you one pathetic click) might be a worthy goal. com Bounce Rate = (Single-Page Sessions / Total Number of Sessions) ×100. Each time a person spends more than the set time on your website, their engagement score will increase. Causes of hard bounce. Time On Page vs. type of site. Counts, eg. Die Bounce Rate ist eine wichtige Kennzahl. To do this, firstly, we should create segment on Omniture. Google also provides an explanation in their GA4 support pages if you wish to read more. Segment Bounce Rates. Standard Metrics Revisited: #3: Bounce Rate. So what should we use? Good question (yeah, asking questions is good), I suggest using SiteCatalyst as its Single Access visit is closer to definition of a bounced visit by WAA : -For a bounced visit, the entry. Internal links are also beneficial since they aid Google in better understanding and ranking your website. However, they are still counted as a Single Access. g. Bounce Rate: Definition, Bounce Rate Formula and Ways to Improve it In this article, we define the term bounce rate, explain the bounce rate formula along with the different. Definition: The number of emails that were sent to recipients, but could not successfully be delivered to their inboxes. Formula for bounce rate: (Bounces / Sessions) * 100%. Universal Analytics 360 Deprecation Date Extended (does NOT apply to Free customers) December 20, 2022. But learning how to leverage it to move the needles is a better one. Making this more complicated, bounce rate is now tied to a new metric in Google Analytics 4 called engagement rate. an admission charge; fee (rather formal) an amount of. Bounce Rate: The Layman’s Definition. ) In email marketing, the percentage of emails in a campaign that are undeliverable. In assessing whether or not you have effectively captured the interest of your customers, bounce rates and departure rates are two metrics to evaluate. Exit Rate is the rate at which people leave your site, period, each of which has a different page that completes their visit. A high bounce rate indicates visitors are not engaging with the content or finding what they were looking for, causing them to leave. The engagement rate in GA4 is the inverse of the bounce rate. Calculated and advanced calculated (or derived) metrics are custom metrics that you can create from existing metrics. (156 ÷ 80,000) x 100 = 0. where. That last line deserves a little more attention: triggering a single request to the Analytics server. Here’s why: Let’s say that you run an Ecommerce site that sells iPhones. Many people confuse dwell time’s meaning with bounce rate and time on page. In Google Analytics, a ‘bounce’ occurs when a visitor lands on a webpage and exits without viewing a second page on your site. Solution design document: Also known as a solution design reference, or SDR. The use of permission-based double opt-in forms is considered a best practice. R b = Bounce Rate. tl () call) are not counted as a Bounce. Conversion goals often vary according to the type of business. Blog Pages – 70% to 90%. Bounce rate is single-page sessions divided by all sessions, or the. 35% – 60% for non-eCommerce content websites. Internal linking is the process of. Generally, a Bounce Rate of 40-60% is considered to be good. You don't have to calculate this every time you send an email. Bounce rate is a negative for most websites (points out that the landing page isn’t relevant to your visitors); Exit rate can be either positive or negative (people may be driven to an online user publication to read a specific article, they find the page they need, read the article, and then they leave. Non-Customer) and 2) Campaign Tracking Code (i. There is nowhere but that one page for people to go. 6 comments: Having a high bounce rate can mean three things: 1. Tingkat bouncing yang tinggi menunjukkan bahwa pengunjung tidak menemukan konten yang relevan, menarik, atau tidak memenuhi. R b = Bounce rate. Set goals. The Bounce Rate for the same page in the same date range, as you can see, is a lot different. A landing page’s core purpose is to direct a user toward a call to action to. Improve Page Load Time. If your bounce rate is high, this can affect SEO results as a high bounce. Definition: Email Bounce Rate. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. How Exactly is Bounce Rate in Google Analytics Calculated. t () and s. If you don't see the button,. Bounce Rate Definition. The definition of entries is: Entries represents the number of times a given value is captured as the first value in a visit. In GA4, the bounce rate metric is a percentage of sessions that were not engaged sessions. t () and s. Google is the market leader in web analytics and the fact that Google Analytics is free to use makes it especially appealing to small businesses. 25% – 55% for B2B websites. As a rule of thumb, a #bouncerate in the. There’s nothing inviting to engage with. The A/B testing tool s used here can include quantitative website analytics tools such as Google Analytics, Omniture, Mixpanel, etc. If you don't see the button, you don't have the Editor or Administrator role. Most companies look to have a bounce rate between 25-percent and 45-percent, while others are okay with less than 55-percent. Enter the minimum timer interval 30,000 for 30 seconds. Sorted by: 1. Google Analytics vs. Create Easy to Read Content. 1. Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following. Let’s make bounce rate’s definition a little more simple. Portals (MSN, Yahoo groups etc) have much lower bounce rates in our. Bounce rate is a direct inverse to GA4’s Engagement rate. For instance, if there were ten sessions in total and seven of them were engaged sessions, the bounce rate in GA4 would be 30%, calculated as follows: Bounce rate = 3 non-engaged sessions / 10 sessions = 30%. For example, block bounces indicate. A low bounce rate is generally considered good because it means that visitors are exploring your site and finding value in your content. Think of a ball (visitor) that is thrown (visits) towards a table (site). Bounce rate is a metric that measures a single-page session on your website. For example, if you have an informative article that answers a specific question and the primary source of traffic per page is from organic search, the page bounce rate can be up to 90%. An engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews or screenviews. The engagement rate is the percentage of engaged sessions on your website or mobile app. On the flip side, the exit rate is based on the last page on your business site that users visit before leaving. Making text easier to read is a matter of: The hypothesis should have a user verbiage and not a feature verbiage. Bounce Rate only applies to landing or entrance pages. , session in which the person left the property from the first page). A/B testing is a method in which two variants of the same web page are presented to separate parts of users at the same time and where more conversions are performed. The average website bounce rate is 40% (source: Google). Dwell Time vs. One big change is that Google Analytics 4 doesn’t measure bounce rate. It often happens that you click on a random link and you end up on a website that you are not interested in anyway. The bounce rate formula is as follows: Rb = Tv/Te. bounce off. This is why bounce rate’s sister metric, dwell time, is so important. That last line deserves a little more attention: triggering a single request to the Analytics server. Key takeaways: A website’s bounce rate is. For example, if a page has a bounce rate of 75%, 75% of the page's visitors left without reading other pages. Bounce Rate Formula. Orthostatic hypotension is defined as a decrease in blood pressure of 20 mm Hg or more systolic or 10 mm Hg or more diastolic within three minutes of standing from the supine position or on. We want to create bounce rate trait on Audience manager. (156 ÷ 80,000) x 100 = 0. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. To access the segments menu, click “Show Segments” at the top of any report, then search and select segments from the list in the left sidebar: To add a custom segment, select “Create new. The engagement rate is the percentage of engaged sessions on your website or mobile app. For example, if 100 people visit your site and 10 of them only visit one page, then your bounce rate would be 10%. By subtracting the engagement rate from 100%, you can determine the bounce rate. In Report data section of the right panel, click Metrics. user intent. Bounce Rate meaning is the percentage of single-page sessions (i. Sometimes also referred to as SERP visibility, it’s the SEO version of one of. Here, total entrance visits for a web page refer to the number of visitors who arrive on the website through this webpage. Find the ‘Pages and screens’ report from the ‘Engagement’ tab: 2. Counts, eg. Bounce Rate definition Bounce rates are the percent of single page visits, where the user arrives and doesn’t trigger any events or visit any other page. The duration index calculates the percentage of a visitor’s sessions that exceed a set time. Source. A bounce rate of 26% - 40% is considered excellent. Definition: Open Rate is an email marketing metrics that measures the percentage rate at which emails are opened.